dsdn 101 | 48 hour challenge - process work

The Caritas Challenge

We've been put into groups of 3 - 4 students to put together a logo and slogan for the first part of project 3. 

For this first part we are required to produce a logo suitable for letterhead, business cards and application to a vehicle.

We will also need to devise a slogan for the Caritas Challenge that encourages participation and demonstrates the aims and ideals of the challenge.

The client is Caritas NZ.

The audience demographic is kids from intermediate, secondary schools and youth groups, so 11 to 19 year olds, male and female.

At our initial group meeting we exchanged names and details. Our group is: Vijay Ranchhod; Peter Setterfield; Neal Redward and me.

Initially Peter worked on Illustrator while we sketched ideas and came up with slogan options.

We settled on using four simple words and/or symbols that each encapsulated the four options of the Caritas Challenge. To do this we brainstormed, coming up with multiple words and symbols for each challenge:

Slum Challenge: cardboard; newspaper; shelter, building; patchwork; corrugated iron

Sweatshop Challenge: handmade, sewing machines; dark rooms; industrial

Give it up Challenge: social networking; technology; fast food; Edmonds Baking Powder

Mighty Ks Challenge: Feet; tramping; cycle; swimming

We tried using sloganmaker.com (a slogan generating app) to come up with ideas too:

Solidarity for a better future

Feel the spirit of solidarity etc

Eventually we decided we wanted to stick to the single word idea since it seems more contemporary and youthful. (Someone told me today they thought our slogan sounded 'apple-y')

First idea was: build. create. deactivate. play.

We also thought of: build. create. participate. play.

And: build. create. reconnect. play. 

Present Caritas NZ logo

We then talked about what elements we wanted to include/exclude in the new logo. We thought the cross might be important put we wanted to do it in a fresher way. We also weren't sure about how the koru was represented in the original logo and wondered about how might incorporate it in a better way. The brown they have adopted as their corporate colour was also used in our first attempts to emphasis commonality. 

We then tried to use some of the elements from the Caritas NZ logo as a starting point for putting together a logo specific to the Caritas Challenge.

We wanted to use 'fun' colours which might subconsciously attract the attention of the target audience.

We also talked about how it is a time-based challenge (takes place over 24 hours) so talked about incorporating a clock into the logo.

On Wednesday we gathered together what we already had including some awesome logos from Neal and Peter and then as a group (with both Pater and Neal on Illustrator) we tried to finalise our decisions about which logo worked best, taking the elements we liked best from all the work to put together a final logo.

I went out and asked a variety of people around the building about our slogan choice to try and gauge which was the most successful version. We have unanimously agreed to use the one we'll present.

Here are examples of our process work:

Neal

Neal

Vijay

 

Peter

  
Peter's added more here: peter-set-dsdn

Neal - process