Project three: design intentions for the Caritas Challenge
In this
project I will create an inspiring visual message for Caritas that will
represent the organisation’s ideals and aims for the Caritas Challenge taking place
in April 2014.
The outcome
of the project will be a 40 - 60 second stop motion animation that will promote and encourage participation in
the event to children within the eleven to eighteen year old demographic.
Through my
research I will gain a clear understanding of the cultural issues and
perceptions that apply to the client’s place in the local and international community.
Using a strong but simple narrative I will use the resulting information to explain
who my client is and what their aims are in organising the Caritas Challenge.
I will promote
each of the four options as a unique opportunity to inspire children to challenge
themselves. I will achieve this through themes of imagination and role-play. I
will demonstrate to the target audience that they will not only take part in an
enjoyable and rewarding activity but also experience solidarity with both their
peers and with those enduring poverty throughout the world.
I will
research precedents of stop motion animation and use my findings to apply fresh
approaches to the medium. I will use the 40 – 60 second time-frame to send a
succinct message about the Challenge and its aims.
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